
The doc, a co-production of Vice Films and Snoop’s own Snoopadelic Films, probably isn’t a terribly incisive or objective look at the musician’s musical shift, and it’s unclear how fleeting an alter ego “Snoop Lion” will be in the long run. “Rastafari called me.” Watch the trailer for Reincarnated for your first glimpse of Snoop Dogg - or rather, Snoop Lion, his newly minted reggae identity - leaving hip-hop behind to sing and smoke up a storm in his new rasta life. “I didn’t just want to come here and say I made a record in Jamaica and grew some dreadlocks,” insists rapper Snoop Dogg in the trailer for Reincarnated, announced today as an official selection of this year’s Toronto International Film Festival. Snoop’s last album, 2011’s Doggumentary, featured Gorillaz, R Kelly, Willie Nelson and Kanye West. According to his SoundCloud page, Snoop Lion is based in Kingston, Jamaica.

The song is completely, unabashedly reggae, with loping bass line and cooed chorus, and guest vocals by Jovi Rockwell. With that Rastafarian tweet came a link to La La La, his new single, along with a lo-fi video. “Sendin the positive vibes all around!!! jahh!!! rastafari!!!” the newly christened Snoop Lion declared on Twitter. Snoop will sing his way through most of Reincarnated, which is due later this year on Vice Records. Snoop Dogg has been renamed Snoop Lion for his debut reggae album.Īs reported in March, Snoop’s 12th studio album sees the 40-year-old hip-hop star trading guns and blunts for dreads and blunts.

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